The Necessity of Data-Driven Decision-Making In a fiercely competitive and trend led industry driven by consumer preferences, tracking customer, product and market data is crucial. Data analytics provides brands with the ability to mine vast amounts of this data to...
In fact, it’s not an overstatement to say that if you’re not harnessing the insights from your data to continually transform the way your business does business, you’re missing out on invaluable opportunities to grow your brand. There’s no doubt that modern data...
This is borne out by figures that show upwards of 3 000 new fragrances are launched globally every year. (Source) The challenge then is deciding what to do with the underperforming lines, so they don’t end up occupying vast swathes of expensive warehouse space. In...
The Ever-Evolving Fragrance Landscape Today’s consumers are astute, informed, and crave authenticity. Their perception of luxury has shifted from mere exclusivity to a blend of uniqueness, sustainability, and storytelling. The modern fragrance market is no...
In fact, it’s not an overstatement to say that if you’re not harnessing the insights from your data to continually transform the way your business does business, you’re missing out on invaluable opportunities to grow your brand. There’s no doubt that modern data...
