Traditionally, luxury fragrances have been available only through a handful of exclusive high-street retailers. They were marketed via glamourous TV ads, roadside billboards, and full-colour print ads in glossy magazines. However, with shifting consumer mindsets and...
Traditionally, marketing for luxury fragrances has focused mainly on the effects of the scent itself – on the wearer and those around him or her. Modern marketing, however, appreciates that newer fragrances are more androgynous in their appeal, and are chosen not just...