Why is off-price such a thriving opportunity? Off-price has increasingly been a growth engine in industries such as fashion: it expanded faster than the overall industry before the pandemic, it experienced a less pronounced dip in the initial phases, and it is...
1. The rising EU off-price tide Thanks to recent steady growth, off-price across many industries is becoming too big for brands to ignore. According to one model, total revenue for the European Union’s fashion industry alone was €368 billion in 2021, with the...
Crafting a comprehensive off-price strategy Fragrance brands should develop a strategy that treats off-price as a largely separate yet complementary segment for their full-price offerings. The goal should be to expand the overall business while fiercely...
