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Our strategic sales programme in action

Delivering €180m in Incremental Sales for a Global Luxury Beauty Brand

The Challenge

  • Growth: Identify growth opportunities outside of NPD and Hero lines
  • Value: Develop new, complementary, incremental revenue streams
  • Brand Equity: Build brand equity by reaching undeveloped markets

The Solution

Identified lines that met core criteria

  • Luxury flanker lines, secondary to the core line
  • End of product lifecycle
  • Strong latent consumer demand

Agreed detailed sales plan with brand

  • Geography - identified areas of strong latent demand
  • Channel - identified channels to maximise sales whilst developing brand awareness
  • Forecast - 12 month confirmed volumes

Managed end-to-end distribution

  • Warehousing - collecting and stored goods
  • Compliance - regulatory and customs
  • Distribution - direct to agreed channels
  • Sales Portal - full transparency of sales data

The Benefits

  • Incremental + forecastable revenue from lines otherwise flagged for discontinuation
  • Control of otherwise unmanaged markets
  • Low cost of programme management
  • New revenue streams to support R&D and marketing investments
  • Strengthened Portfolio Strategy
  • Streamlined and efficient - one end-to-end partner, Beautynet

The Results... So Far

Sales Growth

(Million Euros)


Lines Developed


Cumulative Sales

(over 16 years)

Year on Year Sales

Million Euros

Useful Information

If you’d like to hear more about how Beautynet’s strategic sales programme can help you navigate this new world, contact us:

[email protected]
+44 (0)117 370 2470


Cost Reduction & Operational Simplification

Leveraging our Strategic Sales Programme (SSP)

Entering New Channels in an Omnichannel World

Implementing an Off-Price Online Strategy

Defying the ‘Rules’ of Product lifecycle

Turning an Underperforming Fragrance Line into a Multi-million Euro Revenue Generator

Contact Us Today

Contact us today to discuss how Beautynet's programme can deliver for your luxury beauty brand