Our strategic sales programme in action
Delivering €180m in Incremental Sales for a Global Luxury Beauty Brand
The Challenge
- Growth: Identify growth opportunities outside of NPD and Hero lines
- Value: Develop new, complementary, incremental revenue streams
- Brand Equity: Build brand equity by reaching undeveloped markets
The Solution
Identified lines that met core criteria
- Luxury flanker lines, secondary to the core line
- End of product lifecycle
- Strong latent consumer demand
Agreed detailed sales plan with brand
- Geography - identified areas of strong latent demand
- Channel - identified channels to maximise sales whilst developing brand awareness
- Forecast - 12 month confirmed volumes
Managed end-to-end distribution
- Warehousing - collecting and stored goods
- Compliance - regulatory and customs
- Distribution - direct to agreed channels
- Sales Portal - full transparency of sales data
The Benefits
- Incremental + forecastable revenue from lines otherwise flagged for discontinuation
- Control of otherwise unmanaged markets
- Low cost of programme management
- New revenue streams to support R&D and marketing investments
- Strengthened Portfolio Strategy
- Streamlined and efficient - one end-to-end partner, Beautynet
The Results... So Far
54
Lines Developed
€180m
Cumulative Sales
(over 16 years)
Year on Year Sales
Million Euros
Useful Information
If you’d like to hear more about how Beautynet’s strategic sales programme can help you navigate this new world, contact us:
Related
Contact Us Today
Contact us today to discuss how Beautynet's programme can deliver for your luxury beauty brand