The Rise of Alternate Markets

The Rise of Alternate Markets

This is borne out by figures that show upwards of 3 000 new fragrances are launched globally every year. (Source)  The challenge then is deciding what to do with the underperforming lines, so they don’t end up occupying vast swathes of expensive warehouse space.  In...
Guaranteeing Brand Control in a Dynamic Market

Guaranteeing Brand Control in a Dynamic Market

The Ever-Evolving Fragrance Landscape Today’s consumers are astute, informed, and crave authenticity. Their perception of luxury has shifted from mere exclusivity to a blend of uniqueness, sustainability, and storytelling. The modern fragrance market is no...