by Rebecca Nichols | Aug 11, 2024 | Insight
The Necessity of Data-Driven Decision-Making In a fiercely competitive and trend led industry driven by consumer preferences, tracking customer, product and market data is crucial. Data analytics provides brands with the ability to mine vast amounts of this data to... by Rebecca Nichols | Mar 19, 2024 | Insight
In fact, it’s not an overstatement to say that if you’re not harnessing the insights from your data to continually transform the way your business does business, you’re missing out on invaluable opportunities to grow your brand. There’s no doubt that modern data... by Rebecca Nichols | Jan 26, 2024 | Insight
This is borne out by figures that show upwards of 3 000 new fragrances are launched globally every year. (Source) The challenge then is deciding what to do with the underperforming lines, so they don’t end up occupying vast swathes of expensive warehouse space. In... by Rebecca Nichols | Nov 29, 2023 | Insight
The Ever-Evolving Fragrance Landscape Today’s consumers are astute, informed, and crave authenticity. Their perception of luxury has shifted from mere exclusivity to a blend of uniqueness, sustainability, and storytelling. The modern fragrance market is no... by Rebecca Nichols | Oct 10, 2023 | Insight
In fact, it’s not an overstatement to say that if you’re not harnessing the insights from your data to continually transform the way your business does business, you’re missing out on invaluable opportunities to grow your brand. There’s no doubt that modern data... by Rebecca Nichols | Sep 20, 2023 | Insight
Traditionally, luxury fragrances have been available only through a handful of exclusive high-street retailers. They were marketed via glamourous TV ads, roadside billboards, and full-colour print ads in glossy magazines. However, with shifting consumer mindsets and...
