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Securing Brand Influence in Ever-Changing Markets

You might think you sell luxury fragrances, but you don’t. So, what do you sell, then? Feelings, experiences, lifestyles, and beliefs.

The Rise of Alternate Markets

When previously successful luxury fragrance lines start to struggle, the response is often swift and instinctive - bench the bottoming-out ...

Scent Stories: Mastering Digital Trends in Luxury Fragrance

The fragrance industry thrives on sensory allure and storytelling. The very essence of a perfume is not just captured in ...

How Luxury Fragrance Brands Are Harnessing Data for Success

Poor data quality costs organisations an average of $12.9 million every year. In today’s digitally driven and highly competitive business ...

Re-thinking Your Fragrance Brand’s Sales Strategy

Traditionally, luxury fragrances have been available only through a handful of exclusive high-street retailers. They were marketed via glamourous TV ...

Why Luxury Beauty Brands Must Adapt To New World Norms

The global fragrance market is predicted to be worth over $50bn by 2025 (

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Part 1 – Mastering Omnichannel Off-Price Sales Strategy

The diversity of off-price channels and the emergence of online players is a huge growth opportunity for fragrance manufacturers, but ...

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Part 2 – Revolutionising Retail: Off-Price Omnichannel Mastery

In Part 1 of this series, we spoke of how the diversity of off-price channels and the emergence of online players ...

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Part 3 – Mastering Off-Price Sales in an Omnichannel World

In Parts 1 and 2 of this series we introduced the opportunity that is presented for fragrance brands by the off-price channel, ...

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