Take Control of Problematic Wholesale Channels
Not all wholesale is the problem—but some of it is. Uncontrolled distribution through grey or high-risk channels can erode pricing, confuse consumers, and weaken your brand.
Beautynet’s Strategic Wholesale Programme focuses precisely where the risk lies, helping luxury beauty brands restore control, gain visibility, and unlock profitable growth.
We help you:
Discover the risks...
of current wholesale using our proprietary analytics engine
Align your brand...
through a retail first sales plan aligned with brand goals
Take back control...
with sell-out compliance and performance management
Grow sustainably...
through whitespace without eroding brand identity
We don’t replace your existing wholesale strategy—we enhance it.
Beautynet works alongside your current distributor model to replace uncontrolled wholesale, replacing it with strategic, brand-led sales channels with complete data transparency and operational ease.
Brand integrity is your absolute priority.
It’s ours, too.
Are you missing critical opportunities in your wholesale strategy?
Find out here >>>
Frequently Asked Questions:
What makes our Strategic Wholesale Programme so unique?
How do we transform wholesale from risk to asset?
We replace reactive, manual processes with proactive, data-driven strategies and manage the implementation of these. Your wholesale channel becomes a controlled, transparent, and profitable extension of your brand.
Does implementing wholesale controls affect existing partnerships?
No—our programme works alongside your existing distributors, targeting only the gaps they don’t cover. We enhance control in unmanaged channels without disrupting your current relationships.
How do we implement targeted channel control?
We focus on the mid-market and mass premium segments of the wholesale channel—particularly drugstore retailers. Our strategic approach identifies exactly where control is most needed to protect your brand positioning. Then we make it happen!
How do we provide a complete data picture?
Case Studies
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