Reclaim Control and Transform Your Wholesale Channel Into a Strategic Growth Engine

Go beyond retail data. Gain full visibility, reclaim control, and unlock new profit potential.

Take Control of Problematic Wholesale Channels

Not all wholesale is the problem—but some of it is. Uncontrolled distribution through grey or high-risk channels can erode pricing, confuse consumers, and weaken your brand.

Beautynet’s Strategic Wholesale Programme focuses precisely where the risk lies, helping luxury beauty brands restore control, gain visibility, and unlock profitable growth.

We help you:

Discover the risks...

of current wholesale using our proprietary analytics engine

Align your brand...

through a retail first sales plan aligned with brand goals

Take back control...

with sell-out compliance and performance management

Grow sustainably...

through whitespace without eroding brand identity

We don’t replace your existing wholesale strategy—we enhance it.

 

Beautynet works alongside your current distributor model to replace uncontrolled wholesale, replacing it with strategic, brand-led sales channels with complete data transparency and operational ease.

Supporting Brand Growth

Beautynet enables your business to reach completely new customers, geographies, channels and retailers

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Providing Incremental Revenue

At Beautynet, we operate alongside, and complement, your existing distribution channels with low operational cost

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Offering Data-driven Insight and Transparency

Supported by our proprietary tech, we give you unrivalled control as you drive incremental revenue and increase brand value

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Brand integrity is your absolute priority.

 

It’s ours, too.

Are you missing critical opportunities in your wholesale strategy?

 

 

Find out here >>>

Frequently Asked Questions:

What makes our Strategic Wholesale Programme so unique?
Traditional approaches to wholesale leave luxury brands vulnerable to unauthorised distribution, price erosion, and brand dilution. Our complete data picture across retail, off-price, and wholesale channels enables strategic control where it matters most.
How do we transform wholesale from risk to asset?

We replace reactive, manual processes with proactive, data-driven strategies and manage the implementation of these. Your wholesale channel becomes a controlled, transparent, and profitable extension of your brand.

Does implementing wholesale controls affect existing partnerships?

No—our programme works alongside your existing distributors, targeting only the gaps they don’t cover. We enhance control in unmanaged channels without disrupting your current relationships.

How do we implement targeted channel control?

We focus on the mid-market and mass premium segments of the wholesale channel—particularly drugstore retailers. Our strategic approach identifies exactly where control is most needed to protect your brand positioning. Then we make it happen!

How do we provide a complete data picture?
Beautynet provides the missing piece of your sales data puzzle by connecting retail, off-price, and wholesale insights to reveal the entire distribution landscape of your products. Like completing a jigsaw puzzle, our solution gives you the full picture of your distribution network, revealing blind spots that can put your brand at risk.

Case Studies

Cost Reduction & Operational Simplification

Leveraging our Strategic Sales Programme (SSP)

Entering New Channels in an Omnichannel World

Implementing an Off-Price Online Strategy

Defying the ‘Rules’ of Product lifecycle

Turning an Underperforming Fragrance Line into a Multi-million Euro Revenue Generator

Our strategic sales programme in action

Delivering €180m in Incremental Sales for a Global Luxury Beauty Brand

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