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Intelligence first
We connect retail, off-price and wholesale data so decisions begin with the full picture, not assumptions.
About us
Independent thinking for better controlled wholesale
Our purpose
We turn a channel often treated as a necessary evil into a transparent, profitable strategic asset for luxury beauty brands.
Independent thinking since 2008.
Our story
Built to solve wholesale’s blind spots
Beautynet was founded in 2008 as an independent, family-owned business with a clear belief: beauty brands should not have to choose between wholesale growth and brand control.
From our Bristol headquarters, we combine specialist market knowledge, proprietary analytics and hands-on channel management to give global brand owners visibility where it has traditionally been missing.
Our role is practical as well as strategic. We identify opportunity at product level, find the right retail partners and manage performance all the way through to sell-out.
How we work
Rigorous with data. Protective of brands.
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Brand led
Every plan starts with your positioning, pricing and long-term brand value — never with short-term volume alone.
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Operationally accountable
We do more than advise. We manage implementation, compliance, reporting and partner performance.
Our programme
A model designed around your existing distribution
Our Strategic Wholesale Programme creates incremental revenue whilst maintaining complete brand control. It targets the gaps your current partners do not cover, so existing relationships remain intact.
Explore the programme
Start a conversation
See your wholesale channel more clearly
Talk to our team about the risks, gaps and opportunities hidden within your current distribution landscape.
Contact Beautynet