Cost Reduction & Operational Simplification

Leveraging our Strategic Sales Programme (SSP)

The challenge

Where the brand started

Escalating operational costs due to expansive product lines
Complex logistics required by diverse product ranges
High marketing expenditure required to promote a wide range of products
Inability to invest in new product development due to escalating costs, logistical complexity and marketing spend

The solution

01
AI and analytics-based portfolio analysis
- Proprietary technology used to identify opportunities to maximise ROI within the portfolio
- ‘Whitespace’ opportunities identified for brand growth without the need for R&D
- Partnership approach enabled the brand to focus on driving core lines
02
End-to-end management streamlined operations
- Sales management, from distribution planning and purchase forecasting through to order fulfilment
- Logistics management: goods collection, warehousing and distribution to agreed channels
- Compliance management for geographical regulatory and customs requirements
03
Sales transparency reduced internal analytics burden
- Beautynet’s sales portal driving real-time data
- Sell-out data by market, channel, line, type and size