Case study
Our Strategic Sales Programme in Action
Delivering €180m in incremental sales for a global luxury beauty brand
The challenge
Where the brand started
- Growth: identify opportunities outside of NPD and hero lines
- Value: develop new, complementary, incremental revenue streams
- Brand equity: build equity by reaching undeveloped markets
The solution
How we delivered it
01
Identified lines that met core criteria
- Luxury flanker lines, secondary to the core line
- End of product lifecycle
- Strong latent consumer demand
02
Agreed a detailed sales plan with the brand
- Geography — identified areas of strong latent demand
- Channel — channels that maximise sales while developing brand awareness
- Forecast — 12-month confirmed volumes
03
Managed end-to-end distribution
- Warehousing — goods collected and stored
- Compliance — regulatory and customs
- Distribution — direct to agreed channels
- Sales portal — full transparency of sales data
The benefits
- Incremental, forecastable revenue from lines otherwise flagged for discontinuation
- Control of otherwise unmanaged markets
- Low cost of programme management
- New revenue streams to support R&D and marketing investment
- Strengthened portfolio strategy
- Streamlined and efficient — one end-to-end partner
The results… so far
€180m
Incremental sales
Delivered to date
54
Lines developed
12 month
Confirmed volume forecasts
Related
Cost Reduction & Operational Simplification
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If you'd like to hear more about how Beautynet's Strategic Sales Programme can help you navigate this new world, contact us: